Presentation Design | Market Research | Brand Positioning | Consumer Insights | Data Analysis
Presentation Design | Market Research | Data Analysis | Identity Development | Brand Standards | Audience Identification | Brand Strategy
A conceptual high-speed transportation system envisioned by entrepreneur Elon Musk, incorporating reduced-pressure tubes in which pressurized capsules ride on a cushion of air, driven by a combination of linear induction motors and air compressors. The detailed specifications for the Hyperloop are detailed in Musk's 57-page Alpha Document, released to the public in August 2013. In it, Musk calls for an open-source model of development to help further the project.
The document below represents my original exploratory research, and some possible considerations for marketers, designers and advertisers as this concept moves towards fruition.
Presentation Design | Brand Strategy | Audience Identification | User Insights | Persona Development